Hong Kong - 13 March 2017 – Pixels, Asia’s leading multi-screen advertising technology company today announced that it has extended its mobile native ad solutions to include two new rich-media ad products, LISA and EVA. The launch comes on the back of the success of its first mobile native product MONA, which launched in October 2016.
"We are pleased with the success of MONA. It has been well received by clients and brands alike. Since its launch six months ago, we have deployed over 300 campaigns, delivering results that matter for our clients. We have also heard feedback from clients and brands that a rich-media solution geared towards story telling and branding was needed within the mobile native space", said Kevin Huang, CEO of Pixels.
"The growth and demand for mobile advertising in Hong Kong has accelerated in the last 12 months. According to the HK2A’s/Nielsen 2017 ad spend report, mobile advertising is forecasted to take up 28% of all ad spend this year proving that advertisers are now taking a mobile lead approach towards advertising. We believe that mobile native proves to be less intrusive to end users, more attractive and an overall better mousetrap. We’re excited to be able to help advertisers reach their objectives on mobile with continuous innovation and products that excite both users and advertisers alike", he added.
- LISA (Listing Scroller Ad) is a non-intrusive rich and dynamic story-telling canvas that reveals itself as users scroll through content on a mobile device. It features a full page HTML5 ad that is rich-media enabled with full interactive functions.
- EVA (Embedded Video in Article) is an out-stream video ad format that appears in between content on a mobile device and allows advertisers to feature video commercial that run up to 60 seconds.
- MONA (Mobile Native) is a form of paid advertising presented on mobile across the Pixels Mobile Ad Marketplace where the ad format follows the natural form and function of the user experience in which it is placed.
LISA, EVA and MONA are all native mobile ad solutions and are now available in-app and on mobile web on the Pixels Ad Marketplace on over 150 mobile partners. They enjoy a mobile reach of 99% across all smart phones in Hong Kong with an unprecedented 100% reach on iOS and 99% on Android devices reaching over 4.754 million unique visitors monthly*.
Pixels is Asia's leading multi-screen advertising technology company enabling advertisers and brands to reach their customers and marketing objectives online and on mobile. Pixels emphasizes the use of technology coupled with human intelligence to deliver results. Our solutions include Brand Advertising and Programmatic Solutions across Mobile, Video, Desktop.
Pixels is the receipient of multiple industry awards including Best Mobile Advertising Team (Gold) and Best Mobile Advertising Platform (Gold) at Marketing Magazine's Mobile Excellence (Mob-EX) Awards 2016.
Pixels was formed in 2002, with its headquarters in Hong Kong and offices in Kuala Lumpur, Singapore, Shanghai and Taipei, and is a wholly owned subsidiary of San Francisco-based Gravity4 Inc.
Gravity4 delivers the world's first high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud.
From day one, the Company's goal has been to simplify marketing by humanizing the essential components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real time for free. This offering allows marketers to save millions of dollars annually and enhance automation across all digital consumer touch-points.
Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, and Finland. For more information, visit http://gravity4.com/ .
*comScore Mobile Metrix Hong Kong – January 2017