Kuala Lumpur - 17 June 2015 – Deezer, one of the biggest global music streaming services has appointed Pixels, the multi-screen advertising company, as its exclusive advertising sales partner in South East Asia, specifically focusing on Singapore, Malaysia, Thailand, Indonesia and the Philippines.
Deezer is available in more than 180 countries with 16 million monthly active users. Deezer hosts more than 35 million licensed tracks from local and international artistes making it one of the leading services in terms of available tracks and available countries.
Pixels will be tasked to connect brands in South East Asia with Deezer’s highly engaged and desirable audience using Deezer’s advertising solutions such as audio in-stream advertising, rich media display ad products and custom brand solutions across multi-screen, multi-platforms on desktop, mobile and tablets
Quentin Charriaut, Head of International Ad Sales of Deezer said, "We believe that a successful advertising strategy requires a local approach and expertise, which is why we have chosen Pixels as our exclusive partner in South East Asia. This partnership will provide advertisers in this region an easier way to make use of our advertising solutions to create engaging and innovative advertisements on our platform."
Aaron Chin, General Manager (South East Asia) of Pixels said, "We are very honored and delighted to be selected by Deezer as their exclusive advertising sales partner in South East Asia. Music is a relevant, powerful and increasingly important tool to engage consumers. Major brands around the world have found success with music based marketing and we are pleased to be able to bring another major platform to the market for advertisers."
The partnership is effective immediately and is announced today as part of Pixels’ Digital Upfront Kuala Lumpur event, a multi-market roadshow to media buyers showcasing the latest digital ad offerings from our partners.
Deezer is the first truly worldwide digital music streaming service in over 180 countries, with 16 million monthly active users and 6 million paid subscribers worldwide. Deezer is at the forefront of a music revolution, allowing fans instant access to the largest streaming music catalogue in the world, with more than 35 million songs, 30,000+ radio channels and 20,000+ podcasts on any device. Combining the best of man and machine, Deezer's global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Launched in 2007, Deezer is a privately-held company, headquartered in Paris with offices in London, San Francisco and around the world. Deezer is currently available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com globally outside the US
For the latest news on Deezer go to Deezer.com/company/press.
About Pixels, the multi-screen advertising company
Pixels is a multi-screen advertising screen company, providing solutions to advertisers to reach audiences across desktop, mobile, tablet, and connected TV. Our solutions are built with brand marketer's objectives in mind.
Pixels is headquartered in Hong Kong with offices in Shanghai, Singapore and Kuala Lumpur and was formed as a merger of Pixel Media, Snap Mobile and Adsfactor in October 2014. For more information, visit www.pixels.asia
For media inquiries, please contact:
kevin.huang [at] pixels.asia
+852 2851 2490
gd [at] deezer.com
+65 9159 8766