Hong Kong - 15 January 2015 – Spotify, the world's most popular music streaming service, has partnered with Pixels, the multi-screen advertising company to connect local brands with Spotify's powerful advertising platform.
Since launching in Hong Kong in 2013, Spotify has been connecting brands with its extremely engaged, highly influential audience who enjoy world-beating free, ad-driven access to more than 30 million international and local songs across mobile, tablet and desktop. Pixels is Hong Kong's largest digital advertising sales company focused on delivering multi-screen and cross platform solutions for brands with over 12 years of experience in the market.
Spotify has proven to be hugely popular with Hong Kong millennials aged 15-34 who are spending over 100 minutes a day on the service. The combination of this highly-valued audience and a variety of unique and engaging audio and digital ad formats make this a fresh and effective opportunity for brands keen to connect with this audience segment.
Beyond creative advertising options, many brands have leveraged Spotify's "Branded Partnerships" that provide for deeper engagement with the audience and the creation of customised experiences.
In Asia, Spotify has worked with brands such as Nike and Adidas to harness the power of playlists to provide an interactive and fun brand experience, while in Hong Kong, FWD Insurance and Mercedes-Benz has signed on to run ad campaign and branded playlists working with MEC Hong Kong.
Spotify and Pixels are now ready to explore new possibilities with Hong Kong advertisers by empowering them to forge a strong emotional connection with their audience through music.
Sunita Kaur, Spotify's Managing Director for Asia said: "Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it's also a unique new addition to the Hong Kong advertising market. We are pleased to be working with Pixels and look forward to delivering engaging and immersive advertising solutions."
Kevin Huang, CEO of Pixels said: "Spotify's music library is unrivalled, featuring millions of tracks from local and international artistes. Advertisers have responded with enthusiasm and are already working with us on campaigns to include custom content and branded solutions that aim to harness the potential of Spotify's audio experiences. We look forward to delivering creative and cool solutions for brands on Spotify."
Click here to know more about Spotify's creative ad formats
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world's music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 50 million* active users, and over 12.5 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
*Users active within the previous 30 days
For more information, images, or to contact the team, please head over to our press page at http://press.spotify.com/
PIXELS is a multi-screen advertising screen company, providing solutions to advertisers to reach audiences across desktop, mobile, tablet, and connected TV. Our solutions are built for brands with leading ad products to meet brand-marketing objectives.
PIXELS is headquartered in Hong Kong with offices in Shanghai, Singapore and Kuala Lumpur and was formed as a merger of Pixel Media, Snap Mobile and Adsfactor in October 2014. For more information, visit www.pixels.asia
Tel: +852 2533 9926
Email: jlau [at] webershandwick.com
Tel: +852 2851 2490
Email: kevin.huang [at] pixels.asia
Tel: +852 3470 9010
Email: alice.ie [at] pixels.asia