Newsletter October 2014

PIXELS enters a new era of digital advertising – a multi-screen advertising company

PIXELS significantly restructured and rebranded its operation to embrace and exploit this new market reality. In order to offer customers a more integrated approach, it has merged the three businesses, Pixel Media, Adsfactor and Snap Mobile, which used to comprise the Pixel Media Group, into a single entity capable of delivering across all platforms and ad solutions.

The new entity offers comprehensive digital advertising solutions and focus on multi-screen advertising that covers desktop, mobile, tablet and connected TV. Solutions including Display, Video, Targeting, Branded Content & Custom Solutions, are built for brands with leading ad products to meet brand-marketing objectives

To find out more about Pixels, please visit www.pixels.asia.


PIXELS Ad Networks launches the Cinema channel to reach movie goers

Operating on Broadway, UA Cinemas, Golden Harvest and MCL Cinemas websites, PIXELS covers around 80% of Hong Kong’s cinema circuit, moviegoers can easily be targeted via websites where they seek times, trailers or online ticket purchases.

Movie goers are audiences with higher than average disposable income, and likely from more affluent sectors of the population. The Cinema channel covers 469,000 unique users per month and has over 3.3 million ad impressions across the sites.


The New Look of STYLE-TIPS

STYLE-TIPS is the one of the popular and independent fashion and lifestyle portals - not only does it brings up-to-date Fashion, it also wraps Beauty and Lifestyle news for fashion lovers. New contents in Facebook Fan Page and Instagram are regularly updated to keep visitors engaged.

Starting from October 2014, STYLE-TIPS has undergone its site revamp. Enhancements were made to create a better experience for its visitors. Runway and trend report are the newly added sections which provide visitors trend indications and get them well prepared for the upcoming season. Besides the new and stunning look of STYLE-TIPS website, its mobile site has also been launched accordingly this month. From now on, you can catch up your up-to-date style with the latest trend anytime anywhere. Don’t hesitate, go and check out the latest style, fix up and look sharp.


New experience in DCFever – Travel Channel

DCFever has launched a new travel channel rolled in all-round travel news and become a hub for readers to easily access to all articles. These articles are categorised by countries and areas, as well as by renowned authors – the selected Fever 達人. In addition, there is a section dedicated for Hong Kong, covering locations for photo-taking themes such as sunrise/sunset, hiking and night skies.


PIXELS Ad Network ranking as 2 in comScore and overall reach

PIXELS Ad Network (formerly known as Adsfactor Network) has logged a record high reach in Hong Kong during September 2014. The network is reported by comScore to have reached 4,098,000 Unique Visitors, reaching 86.8% of the Internet Users, placing its position as the number two network in Hong Kong.


now news app being top in the past month

now news always provides users with the most up-to-date information, its “Social Hub” function aggregates all talk of the town topics to let users enjoy 24/7 free information on the latest hot local and international news. In the past month, now news app has dramatic growth on no. of downloads, unique visitors and pageviews. This proves now news app keep enhancing their app with rich content and user-friendly platforms.