Newsletter June 2015

Reach your Audience across Enriched News Platforms

Want to reach your audience with mass coverage? Pixels now offers you enriched platforms covering iOS, Android and mobile sites which cover more than 4 million monthly unique visitors for your promotion. Don't miss the chance to reach your customers on our top leading news platforms that we partnered, contact us for more details.


ILLUMA Presents the Category First Playlists on Spotify

Wyeth Nutrition Hong Kong has partnered with Spotify and Pixels to launch a category first branded playlist to reach the Hong Kong mums. Riding on Spotify's music library of over 30 million songs, Wyeth has commissioned Bettina Wan, an Australian registered and certified music therapist, to curate a series of playlists catering different child development themes: "Natural Thinker", "Expressive Performer", "Affectionate Companion", "Boundless Adventurers" & "Melody Shaker". It is a creative customized solution for Wyeth’s illuma to bring the developmental benefits of music to a wide-spectrum of children and their parents on Spotify. Read more at here. Check out ILLUMA on Spotify here.


Sizzling Hot Campaigns on iQIYI

Since opening up the advertising opportunities on iQIYI in Hong Kong, major brands like Galaxy Macau, Kelloggs, McDonald’s, Discovery Bay and more have partnered with iQIYI to promote their campaigns in May, utilizing both the website and mobile in order to broaden their exposure and extend their reach to the China leading multi-screen video platform.

To find out more about iQIYI’s hottest advertising solutions on both website and mobile of iQIYI, contact us now!


Rich Media Format – CatfishPLUS

Pixels Ad Network has offered various rich media ad format for clients to interact with target audience. Catfish is an overlay bar at bottom of the browser which is not intrusive but eye catching. Plus has unique add-on function in expanding beyond the eye catching Catfish with an enlarged panel that dominates a vast area of the browser (970x90 to 1280x620). The panel can be customized in flash or video in order to reach the marketing objective of the client.

SOFINA beauté has newly launched their sunscreen marketing campaign with CatfishPLUS format. The specific ad format helps the clients to achieve over 80% of expansion rate and 50% of video replayed rate which has made the campaign result to be remarkable.

Check out the ad format preview here.