Newsletter February 2015

iQIYI (愛奇藝) & Pixels partner in Hong Kong

Pixels is pleased to announce its exclusive representation of the China's leading online video platform, iQIYI. iQIYI aims to provide users with professional video service with variety, HD quality and a smooth user experience. It has actively participated in all-round innovation in product, technology, content and marketing since its official launch on April 22, 2010. iQIYI has successfully set up China’s first copyrighted video library covering diverse contents including movie, TV drama, variety show, comic, documentary, etc, setting its High-Definition, smooth video content as the industry benchmark for quality. The issuance of the "iQIYI Productions" strategy marked the beginning of an era featuring diversity and quality of self-produced content.

Highlight of iQIYI
Taking good advantage of Baidu's Big Data, the No.1 search engine in China, iQIYI can count on Baidu's user internal data to offer precise targeting to advertisers. The multi-screen strategy is another advantage of iQIYI. It enables audiences to have access to the video across various devices including connected TVs, PCs, mobile phones and tablets.

iQIYI's video library contains both fully licensed and self-produced content. The fully licensed content is curated by iQIYI in which most of them are popular TV drama, movie and variety show from different countries. The self-produced video ensures the quality of the content following the "iQIYI Productions" strategy.

Advertising on iQIYI
Built on the powerful data resource of Baidu, which has the core competence of the unique SWS (Search-Watch-Share) model, iQIYI released its accurate advertising product, offering advertisers the industry's largest ad delivery platform and the best marketing service.

For advertising opportunity, the popular pre-roll video is available for all content. The large volume of video views enables pre-roll video to reach mass audiences. Pre-roll video can also be done to specific target groups with the support of Baidu powerful data. Keyword search behavior targeting and gender targeting are the two examples of targeting on iQIYI. In addition, burst roadblock and first watch are the unique pre-roll ad format iQIYI provided. These two pre-roll ad formats can be launched with corporate event and product released.

Sponsorship is available for self-produced and licensed content. With more video content produced by iQIYI in the coming years, different forms of sponsorship can be applied. Title sponsorship and product placement can provide flexible opportunities for advertisers to plan for their future projects. Tailor-made content is also available with professional iQIYI production team.

iQIYI in the Years Ahead
In the future, iQIYI will work on content diversity, customized product experience and tailored marketing service in a continuing effort to lead user experience revolution in the industry.

Advertising on a China online video platform is a growing trend and an inevitable advertising channel for the Hong Kong market, do speak to our sales team to find out more about advertising opportunities on iQIYI!


L’OCCITANE and adidas Win Gold and Silver Awards at Mob-Ex Awards 2015 Working with Pixels

L'OCCITANE en Provence Hong Kong and Pixels won for the entries, Gold in Best Mobile Advertising Solution and Silver in Best Use of Rich Media. A strategic three-way marriage of the concepts - using mobile ads to push a L'OCCITANE selfie to Facebook in order to push the message - was devised. The hybrid Selfie format from Pixels seamlessly integrates the device camera into the ad creative.

adidas Hong Kong won another entry with Pixels, Silver in Best Mobile Advertising Solution, for adidas BPL Promotion. adidas collaborated with Pixels utilizing now Soccer app to integrate adidas footwear with now Soccer players' list apart from the launch of crazy ad. It successfully draws users' attention on the unique footwear on each player but also made the brand and product image much more memorable.

Other than that, Pixels feels proud and congratulate to their winning partners, PCCW media and Spotify HK. PCCW media (including now.com & their mobile apps) took three golds, three silvers and three bronzes, earning it the prestigious The Mob-Ex Best of Show 2015 – Brand award; and Spotify HK with FWD's "Get Ready to Live" won Bronze in Best Launch via Mobile

It was a spectacular rewarding night that encouraged Pixels to continue connecting different brands on our powerful advertising platforms and hybrid rich media formats. Please contact us for more unique advertising solution.