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1 November, 2016: Campaign Asia - Will HKDMA in Hong Kong achieve what IAB does in the US?

 

Video interview: Will HKDMA achive what IAB does in the US? Hear the answer from the HKDMA founders themselves.

 

27 October, 2016: Campaign Asia - Seven of Hong Kong's biggest digital players have teamed up to form the Digital Marketing Association of Hong Kong

 

Driven by the need to set standards and measurements for digital marketing and grow the talent pool, seven of Hong Kong’s biggest digital players have teamed up to form the Digital Marketing Association of Hong Kong. Pixels is proud to be a founding member of the Hong Kong Digital Marketing Association together with ComScore, Facebook, Google, Next Digital, the South China Morning Post and Yahoo!

Read more at: South China Morning Post | Campagign Asia | HKDMA

 

14 October, 2016: Campaign Asia - Pixels launches mobile-first native advertising solution MONA

 

MONA (short for Mobile Native) is a form of paid advertising presented on mobile across the Pixels Mobile Ad Marketplace where the ad format follows the natural form and function of the mobile experience. Read more.

 

9 September, 2016: Campaign Asia - Pixels Mobile Ad Marketplace reaches 100 percent smartphone penetration

 

According to ComScore’s July 2016 audience data for Hong Kong, Pixels’ mobile ad network has achieved 100 percent smartphone penetration for both iOS and Android user bases. Read more.

 

5 August, 2016: Campaign Asia Women to Watch 2016

 

Pixels COO Christine Lau named Women to Watch 2016 by Campaign Asia, a showcase of the top 40 women making their mark in APAC's media and marketing industry. Read more.

 

17 May, 2016: 港企心態變 數碼營銷投資增

 

28 April, 2016: The Rise of Digital Advertising in Asia

 

Kevin Huang, co-founder and chief executive officer at Pixel Interactive Media, discusses the surge in digital advertising, programmatic advertising and where he sees growth. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg) Learn more.

 

28 April, 2016: Pixels redefines Programmatic Advertising in Asia

 

Launch of its programmatic advertising solutions aims to humainse ad tech and bring focus back on client success . Read more.

 

22 February, 2016: Pixels named Hong Kong’s Best Mobile Advertising Team and Best Mobile Advertising Platform at Mob-Ex 2016

 

Industry recognition affirms the company's commitment towards building an innovative and sustainable ad supported mobile eco-system. Read more.

 

16 November, 2015: Gravity4 Acquires ad2one Australia and New Zealand

 

Gravity4, the world’s first high frequency marketing cloud, today announced the acquisition of ad2one Australia and ad2one New Zealand, the largest independent premium digital marketplaces in each respective country. ad2one offers global reach coupled with local expertise to deliver innovative, creative solutions across their exclusive portfolio of premium market leading brands. Read more.

 

16 November, 2015: Gravity4 Acquires Pixels

 

Gravity4, the world’s first high frequency marketing cloud, today announced the acquisition of a 93.7% ownership stake in Pixels, an award-winning multi-screen advertising technology company headquartered in Hong Kong. This move marks Gravity4’s entry into the South East Asia and Hong Kong markets. Read more.

 

26 October, 2015: Pixels updates mobile ad offerings with new HTML5 mobile rich media ad formats and launches mobile ad network

 

Pixels updates its HTML5 Mobile Rich Media suite with three new ad formats: ActiVoice, VRical and Real Time Weather. Pixels also concurrently announces the launch of the Pixels Mobile Ad Network. Read more.

 

27 April, 2015: iQIYI and Pixels in exclusive video ad sales partnership

 

Pixels, the multi-screen advertising company is pleased to announce that iQIYI, a leading Chinese online video streaming platform has granted it exclusive advertising sales rights in Hong Kong including Macao. Read more.

 

3 March, 2015: Pixels Digital Upfronts Showcases Digital Media Innovations

 

Pixels held its inaugural Digital Upfronts event in Hong Kong showcasing the latest digital media innovations from renowned local and global partners. Speakers include representatives from The Stand News, iQIYI, Spotify and Microsoft Advertising. Over a 150 guest from brands and agencies attended the half day event which also featured a lucky draw at the end of the event. Event pictures here from Campaign Asia.

 

January 15, 2015: Spotify and Pixels announce partnership for Hong Kong ad sales

 

Coverage from: South China Morning Post | Unwire | Mumbrella | Campaign Asia | Marketing | RAIN News | Tech Ritual | BQJournal | PCM

 

8 January 2014: Sing Tao Daily 星島日報 : Pixels CEO predicts digital advertising will over take traditional ad spend in 5 years.

Sing Tao Daily Interview with Kevin Huang

 

24 October 2014: RTHK Money For Nothing - Pixels CEO Kevin Huang on Digital Advertising

Pixels CEO Kevin Huang talks about Digital Advertising on RTHK's Money For Nothing with host Reenita Malhotra Hora and guest host Richard Harris.

 

 

21 October 2014: Metro Finance FM104 King King King – Interview with Kevin Huang

King King King Interview with Kevin Huang

 

 

On the Couch with Kevin Huang, CEO of PIXELS

 

In Marketing’s On the Couch, Kevin Huang, CEO at PIXELS, tells Marketing why he decided to merge his three businesses Pixel Media, Adsfactor and Snap Mobile into a single firm.

Other topics he touches upon is digital product placement and the relationship between big data and creativity.

Video courtesy of Marketing Interactive