Mobile is a different animal from the desktop and advertisers need to re-think their approach towards advertising on mobile. Advertisers should look towards serving less intrusive, more relevant and timely advertising to consumers on mobile devices. Read more.
In recent years, chatbots have risen in the communications ecosystem so rapidly that some say they might even replace mobile apps and websites. Read more.
Pixels, Asia’s leading multi-screen advertising technology company today announced that it has extended its mobile native ad solutions to include two new rich-media ad products, LISA and EVA. Read more.
am730: Pixels & Gravity4's Digital Upfronts is an industry event that is currently in it's third year. 2017's Upfronts is the most popular yet with over 200 industry guests in attendance. Read more.
Video interview: Will HKDMA achive what IAB does in the US? Hear the answer from the HKDMA founders themselves.
Driven by the need to set standards and measurements for digital marketing and grow the talent pool, seven of Hong Kong’s biggest digital players have teamed up to form the Digital Marketing Association of Hong Kong. Pixels is proud to be a founding member of the Hong Kong Digital Marketing Association together with ComScore, Facebook, Google, Next Digital, the South China Morning Post and Yahoo!
Read more at: South China Morning Post | Campagign Asia | HKDMA
MONA (short for Mobile Native) is a form of paid advertising presented on mobile across the Pixels Mobile Ad Marketplace where the ad format follows the natural form and function of the mobile experience. Read more.
According to ComScore’s July 2016 audience data for Hong Kong, Pixels’ mobile ad network has achieved 100 percent smartphone penetration for both iOS and Android user bases. Read more.
Pixels COO Christine Lau named Women to Watch 2016 by Campaign Asia, a showcase of the top 40 women making their mark in APAC's media and marketing industry. Read more.
Kevin Huang, co-founder and chief executive officer at Pixel Interactive Media, discusses the surge in digital advertising, programmatic advertising and where he sees growth. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg) Learn more.
Launch of its programmatic advertising solutions aims to humainse ad tech and bring focus back on client success . Read more.
Industry recognition affirms the company's commitment towards building an innovative and sustainable ad supported mobile eco-system. Read more.
Gravity4, the world’s first high frequency marketing cloud, today announced the acquisition of ad2one Australia and ad2one New Zealand, the largest independent premium digital marketplaces in each respective country. ad2one offers global reach coupled with local expertise to deliver innovative, creative solutions across their exclusive portfolio of premium market leading brands. Read more.
Gravity4, the world’s first high frequency marketing cloud, today announced the acquisition of a 93.7% ownership stake in Pixels, an award-winning multi-screen advertising technology company headquartered in Hong Kong. This move marks Gravity4’s entry into the South East Asia and Hong Kong markets. Read more.
Pixels updates its HTML5 Mobile Rich Media suite with three new ad formats: ActiVoice, VRical and Real Time Weather. Pixels also concurrently announces the launch of the Pixels Mobile Ad Network. Read more.
Pixels, the multi-screen advertising company is pleased to announce that iQIYI, a leading Chinese online video streaming platform has granted it exclusive advertising sales rights in Hong Kong including Macao. Read more.
Pixels held its inaugural Digital Upfronts event in Hong Kong showcasing the latest digital media innovations from renowned local and global partners. Speakers include representatives from The Stand News, iQIYI, Spotify and Microsoft Advertising. Over a 150 guest from brands and agencies attended the half day event which also featured a lucky draw at the end of the event. Event pictures here from Campaign Asia.
Pixels CEO Kevin Huang talks about Digital Advertising on RTHK's Money For Nothing with host Reenita Malhotra Hora and guest host Richard Harris.
In Marketing’s On the Couch, Kevin Huang, CEO at PIXELS, tells Marketing why he decided to merge his three businesses Pixel Media, Adsfactor and Snap Mobile into a single firm.
Other topics he touches upon is digital product placement and the relationship between big data and creativity.
Video courtesy of Marketing Interactive