We at Pixels know our HTML5.
If you are concerned about the Flash opt-out issue and the impact it may have on your running campaigns, you are welcome to get your Flash creative converted to HTML5.
Google has a Flash (SWF) to HTML5 converter called Swiffy. You can upload your SWF files there for immediate conversion into HTML5 or you can ask your designer to install the Swiffy extension for Adobe Flash. That will allow you to publish your Flash files straight to HTML5 from your desktop (your designer will love you for it!)
Please be aware that Swiffy can convert most Flash files to HTML5 but not all. Also be aware that there will be an increase in your creative file size when converting from Flash to HTML5. The HTML5 file may be 2 - 4 times larger than the original Flash file. This will cause heavier bandwidth usage and may cause slower responses on busy sites or slow connections. Please note, after conversion, the code may need some minor tweaking on our end to ensure it works. (This method is suitable for Standard Format banners served by Pixels in-house ad server, AiMs)
If you have upcoming campaigns, great! We can provide you with the HTML5 ad format specifications for our network instead of our Flash ad specifications. (This method is suitable for Standard Format banners and Rich Media Formats served by our in-house ad server, AiMs)
If you have upcoming campaigns fully ad served by Sizmek, DoubleClick or Atlas, be aware that they have their own HTML5 ad format specifications. Please contact your respective contact persons and ask them for test tags for the relevant HTML5 Polite Rich Media formats. Impression tracking and click tracking are not affected. (This method is suitable for Standard Format banners and Rich Media Formats served by 3rd party ad servers)
For more information on what happened to cause the sudden shift to HTML5, sample ad units and ad specs, as well as a FAQ, please check out the links on the sidebar.